Rachel Riley London (Apparel)

December 2024 - Present | New York, NY

Marketing Consultant (Long Term Contract)

As a Brand Marketing Consultant for Rachel Riley, I lead U.S. marketing initiatives across digital ad campaigns, influencer strategy, brand partnerships, and experiential activations.

I concept, design, and produce branded pop-up events that create immersive, retail-driven experiences for customers and partners alike. This involves cross-functional coordination, press outreach, and post event performance analysis, Brand partnerships I have managed for these events include The Plaza Hotel, Eleni’s New York, YOTTOY, and June St George. Our most recent large scale event, in collaboration with the Plaza Hotel, can be viewed here.

In addition to activations, I design digital ad campaigns for Meta and Google platforms, continuously using performance insights to refine creative. Last but not least, I oversee influencer scouting, relationship building, and gifting programs.

Experiential Activations - Creative Ad Strategy - Social Media - Influencer Relations

House of RoRo (Furniture)

November 2024 - January 2025 | New York, NY

Marketing / Partnerships Coordinator (Temporary Fixed Term Contract)

At House of RoRo, I supported founder Anne-Sophie Rosseel in shaping the brand’s retail and marketing strategies. My work included cultivating relationships with prospective brand partners and influencers, and concepting brand activations to expand House of RoRo’s market presence.

In December 2024, I contributed to the planning and execution of the brand’s anniversary event, and supported the development of marketing materials for the Animal Tales capsule collection.

Brand Strategy - Partnerships - Product Launch

Dara Maison (Furniture)

January 2024 - August 2024 | London, England

Marketing and Partnerships Associate

At Dara Maison, I worked closely with the Director of Marketing and Merchandising to execute brand activations, product launches, and develop strategic wholesale and brand partnerships. I managed partnerships with brands such as de Gournay, Visual Comfort, Bicester Village, Aigredoux, and Wild Idol. I produced activations in collaboration with these brand partners, as well as a key product launch event.

In addition to partnership work, I produced e-commerce and social media photoshoots, ensuring that the content captured aligned with each season’s marketing and merchandising goals.

Brand Partnerships - Wholesale Partnerships - Event Management - Merchandising - Social Media

Gotham Notting Hill (Furniture)

November 2022 - December 2023 | London, England

Showroom & Business Development Manager

As Showroom Manager at premier luxury furniture dealer Gotham Notting Hill, I oversaw client and supplier relations, sales, and showroom operations. My responsibilities included managing orders and working primarily with trade clients from initial inquiry through final installation. I also prepared purchase orders, invoices, and coordinated shipping and import documentation.

The showroom represented design brands such as Knoll Studio, Van Rossum, ECART, Pouenat, and Bruno Moinard Editions.

Client Relations - Supplier Relations - Order Management - Import / Export Logistics - Business Development

Roseberys Fine Art Auctioneers (Art & Furniture)

September 2022 - November 2022 | London, England

Valuations Intern

At Roseburys Fine Art Auctioneers, I coordinated with relevant specialists to produce detailed client valuation reports. Additionally, I established an internal database of UK art and private client lawyers. During auction periods, I provided support to specialists and processed online bids.

Client Valuation Reports - Auction Support

Spoiled Life (Retail)

April 2022 - August 2022 | St Andrews, Scotland

Visual Merchandising & Store Associate

As a store associate at Spoiled Life I was responsible for a variety of tasks, including customer service, visual merchandising for clothing, accessories, and homeware, and up-keeping store presentation. I also monitored product inventory and deliveries, as well as handling art and displays within the store.

Visual Merchandising - Client Relations - Sales

VS Foundation (Non-Profit & Apparel)

October 2019 - May 2022 | St Andrews, Scotland

Fashion Director

As Fashion Director for VS, one of Scotland’s largest charitable fashion shows, I led the fashion team in sourcing clothing and securing brand partnerships to support event success. I coordinated cross-departmentally to develop creative concepts and operational plans, playing a key role in the production and execution of all VS events.

Partnership Development - Fashion Sourcing - Event Production