Rachel Riley London (Apparel)

December 2024 - Present | New York, NY

Marketing Coordinator (Contract)

As a marketing specialist for leading children's clothing brand, Rachel Riley, I am responsible for creating ad campaigns to be deployed on Meta and Google platforms, Rachel Riley’s influencer gifting program, and sales materials.

I work closely with the marketing and merchandising teams to ensure that ad campaigns are strategically designed to support seasonal product sales, customer engagement, and brand awareness. Additionally, I ensure that all campaign featured product is properly merchandised online.

In addition to working on ad creative, I have built and maintain an influencer database, arrange influencer gifting schedules, and allocate which product and influencers to work with for each gifting period. I have also created internal sales assets such as pitch decks for branded partnerships, and collection books for retail partners.

Campaign Management - Creative Ad Strategy - Social Media - Influencer Relations

House of RoRo (Furniture)

November 2024 - Present | New York, NY

Marketing / Partnerships Coordinator (Contract)

At House of RoRo, I assist founder Anne-Sophie Rosseel in developing the brand’s retail and partnership strategies. This involves nurturing relationships with prospective retailers and brand partners that will expand House of RoRo’s market presence and drive growth.

Additionally, I assisted in the development of House of RoRo's anniversary capsule collection, Animal Tales, contributing to the launch event and collection materials.

Brand Strategy - Partnerships - Product Launch

Dara Maison (Furniture)

January 2024 - August 2024 | London, England

Marketing and Partnerships Associate

In this role, I worked closely with the director of marketing and merchandising to execute brand events, product launches, and to develope strategic wholesale and brand partnerships. In addition, I coordinated merchandise planning with our team internally and with our wholesale partners. The brands I managed partnerships with included Visual Comfort, Bicester Village, Aigredoux, The Oscar Collection, and Wild Idol. I have also managed partnerships with contemporary artists, Kristen Giorgi and Arran Rahimian.

I produced photoshoots for E-commerce and social media, ensuring the appropriate content was captured for each period’s merchandising and marketing agenda. Additionally, I managed our instagram page and content strategy plans.

Brand Partnerships - Wholesale Partnerships - Event Management - Merchandising - Social Media

Gotham Notting Hill (Furniture)

November 2022 - December 2023 | London, England

Showroom & Business Development Manager

As the showroom manager at premiere luxury furniture dealer Gotham Notting Hill, I oversaw client and supplier relations, sales, and showroom administration. This included order management, working with primarily trade clients from initial enquiry to final installation. Additionally, I oversaw the logistics of shipping and importing each order. Brands represented included Knoll Studio, Van Rossum, ECART,, and Pouenat. In this role, I developed effective client acquisition strategies, allowing me to transition into a business development position.

Client Relations - Supplier Relations - Order Management - Import / Export Logistics - Business Development

Roseberys Fine Art Auctioneers (Art & Furniture)

September 2022 - November 2022 | London, England

Valuations Intern

At Roseburys Fine Art Auctioneers, I collaborated across departments with relevant specialists to produce detailed client valuation reports. Additionally, I established an internal database of UK art and private client lawyers. During auction periods, I provided support to specialists and processed online bids.

Client Valuation Reports - Auction Support

Spoiled Life (Retail)

April 2022 - August 2022 | St Andrews, Scotland

Visual Merchandising & Store Associate

As a store associate at Spoiled Life I was responsible for a variety of tasks, including customer service, visual merchandising of fashion and homeware, and store presentation. I also monitored product inventory and deliveries, as well as handled the art and displays within the store.

Visual Merchandising - Client Relations - Sales

VS Foundation (Non-Profit & Apparel)

October 2019 - May 2022 | St Andrews, Scotland

Fashion Director

As Fashion Director for VS, one of Scotland's largest charitable fashion shows, I led the fashion team in acquiring clothing for our events. This involved initiating and maintaining relationships with brand partners to support the fashion shows. Additionally, I coordinated across departments to develop both the creative and operational strategies for all VS events.

Partnership Development - Fashion Sourcing - Event Management